Businesses and firms can sometimes overlook the power of offering a game or unique attraction to a visitor, with many thinking it is a waste of money, a novelty and something that might not do anything for the company. A well thought out and quirky game can increase sales, because the hardest part f95zone of selling is getting people to see your product, with a game opening your product or service to a whole new market of people who might not normally see what you are about.
Below, we look at some of the reasons why having an online game on your site can help to improve sales and conversions.
Increases Customer Retention – People love games and especially the chance to beat a high score or their friends high score, people are naturally competitive and will always keep going just to try and get the sense of satisfaction. Some games have such a cult following that people do keep coming back time and time again to increase their success rate. Some may argue that this might not increase sales, but once you have the person on your site it is then your chance to sell your product or service; it is getting the visitor to the site that is the hardest thing for most companies.
Allows You To Promote Brands / Products – A well thought out game will give you the chance to promote your product, service or offering, maybe via a banner in the background or the game could even be based on your product. For example, if your company was a Go Karting company, it would make perfect sense to have little driving or racing game, as this will connect the game to your offering so it just goes to reinforce what you are offering as a brand.
Offers The Chance Of Competitions – Naturally, if there is a chance of winning something, even if its just a 10% discount voucher, people will always have a go as winning is part of human nature to show success. If your game allowed people the chance to win something you would keep people coming back to your site and trying until the winner was announced. Going back to the Go Karting example, you could maybe offer a free session or race if they get the top score for the month, a sure fire way to keep those visitors coming back.
Allow You To Build A Database – A good game for a company will make a visitor or customer register and therefore giving you the chance you to compile a nice and targeted mailing list, which you can begin to use for email marketing campaigns in the future. An email from someone registering to play a game on your site could be worth a lot, as to find you and to play the game would indicate you have a chance to promote your offering much further to them.
Shows You As A Modern Company – With the Internet evolving and technology continuing to push the boundaries, having a smart little flash game could really set up apart from your visitors. People like to see something different and your game is quite quirky or niche, you will gain respect and admiration as naturally people do like to see something that pushes the imagination that one step further.
Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.
He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.