After you’ve created and launched your site now you’ve got a great marketing tool for your company. However, your site is only effective if the information on it is up-to-date. The procedure of keeping the information on your website current is known as website maintenance and it is essential to keep users and search engines updated with the latest information. Similar to regular maintenance for your vehicle, you need to update your website every couple of months to ensure that the site continues to are running smoothly.
If you make changes to your site’s content regularly visitors will come back to your website to see “what’s new”. Search engines will pay for visits to sites in their queue frequently. However, you’ll remain at the top of their list only when you regularly update your website regularly. If search engines have a chance to visit your website several times over a period of time, and they don’t discover anything new and decide not to return, which could cause a loss to the rankings of your site in search engines.
When is it time to make changes to your website? It’s not a good idea to spend time and money looking over your website if it doesn’t have any real value to offer. It is important to update your website If you’ve:
Have you honed your skills. Did you get a new certification? A new license? Improved your skills? Changes in your skills is a good reason to upgrade your website and your potential customers-with the latest capabilities.
Expanded your product or services. Do you have a brand new product or service? Include it on your website and begin making sales in the area.
Have you completed a successful project. If you’ve recently completed an assignment, post the project on your site. Make an online portfolio, include a case study and build a section on your site to make it a platform to showcase your accomplishments.
Have you received more testimonials, or added to your customer list. Incorporating more feedback about your service helps build your credibility. Make sure you get an endorsement from each of your client-focused projects that have been successful. Regularly updating your testimonials will also let clients know that they have visited your website a couple of times that your services have been “up to snuff”.
– Written an article. Writing articles is an excellent method to keep your site current and add additional content onto your website. Search engines like sites with lots of content and users will be delighted to read the latest information. If you write content to inform your customers and to advertise your business, make sure to include them on your site also. They’re likely to contain a lot of relevant keywords to your field of expertise and will improve your position in search engines.
– Press releases. It is recommended to post any press releases or other information regarding your company on your website. You never know who might be browsing, and you could be written about your achievements.
Changes to your business. Did you hire an employee? Have you changed your business’s structure and now you’re required to inform the public about this? If yes, then you must likely review your website to determine how you can incorporate that information.
Annual check-ups. It is recommended american funds 401k login to conduct a simple review of your website every year at a minimum to ensure that your content is up-to-date. The things you should check include:
Copyright statements must be reviewed annually
Check and verify your links to confirm that they are still working.
The time references on your website should be updated. In the event that your “About” page says how long you’ve been in businessfor, now is the moment to make the necessary changes!
Pricing and offerings – Do you offer new products or services? Are your prices increasing in the last year?
Highlight any major changes on your homepage and also, so that visitors will be aware of the updates immediately they visit your website. Search engines will be aware of the latest update the moment they visit your homepage when you post a small amount of information, along with an link to the complete information, on your homepage. This will serve as a breadcrumb to the engine to follow. The engines will look up your link and learn more about the update.
Each of these reasons along with a myriad of other are excellent reasons to consider making changes to your website. If you keep your site up-to-date a top priority this will pay off by gaining better rankings on search engines and higher leads and sales via your site.
If you’ve made your changes, the next step is how you go about doing the work. Two steps are involved when it comes to maintaining your website:
1. The first step is to decide if you would prefer editing your content using paper or online. It can be done in several ways. It is possible to begin by printing the pages with outdated information and then re-writing the information on paper before. You can also copy and paste the old information from your site into a word processing application like Microsoft Word and then edit the file on your computer.
2. Once you’ve updated your content, you have the option to decide to either make changes on your own or employ a web designer to create the changes. There are a variety of tools can be used to modify your website yourself. We suggest a simple tool named Macromedia Contribute. It’s relatively inexpensive, easy to set up and to learn, and it lets you back up to earlier versions of your website if you make a mistake.
We recommend using this tool for small text changes. For instance, more complex changes – like to the overall layout or navigation are more difficult to accomplish and hiring a professional to make these modifications will save you time and time.
If you’re comfortable with more complex software programs and prefer an advanced tool like Dreamweaver. With a more advanced software program will allow you to create some of the more complex changes on your own.